Benefits:
- Enhances skin radiance instantly while building radiance over the long term.
- Provides nutrients to the eye area and retextures and smooths the skin.
- Minimises the appearance of dark circles over time.
- Reduces the appearance of puffiness.
- Hydrates intensely.

Description:
Inspired by the fleeting moment of the Golden Hour in the crown of the alps, La Prairie seeks to recreate its unique radiance and impart it to the skin. One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering lustre withstands the passage of time, remaining, persisting. It bestows its radiance in glowing waves.
La Prairie captures the radiant glow of youth with Pure Gold Radiance Eye Cream, infused with the Pure Gold Diffusion System. The eye area is immediately more luminous, deeply hydrated and appears redefined over time.

Science:
Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful actives is particularly well-suited to devitalised skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalised, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalised skin, La Prairie has developed a new Pure Gold Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin.

How to Use:
- Apply morning and evening after cleansing, toning and application of Pure Gold Concentrate.
- Dot along under eye area and up toward temples, continuing the gesture above the eyebrow towards the bridge of the nose and finishing by dotting under the eyebrow line.
- Massage in to skin with a gentle press-and-roll motion until completely absorbed.