Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand. The Juicy Couture brand features athletic and lifestyle apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry.